Muhammad Yaseen

Muhammad Yaseen

Universitas Indonesia

Muhammad Yaseen is a Master's student of Management at Universitas Indonesia, originally from Pakistan. He holds a Bachelor's degree in Tourism and Hospitality from Abdul Wali Khan University Mardan (AWKUM). His academic interests center around tourism management, with a particular focus on destination perception, sustainable tourism practices, human resource management, and marketing. Passionate about contributing to the development of the tourism sector, he aims to pursue advanced research that supports innovation and strategic growth in the industry.


2 article

Sacred Stones and Silk Roads: Pakistan’s Place in Global Historical Tourism

This article analyses how to reorient Pakistan from a forgotten...

Hospitality as Soft Power: Unlocking Pakistan’s Cultural Capital for Economic and Diplomatic Gains

This piece explores how Pakistan can harness its rich cultural...